Not Completely Irrelevant

Okay, this was originally going to be a useless post about something fun I found on the internet. But I think I could make a pretty believable argument that this is good design.


So why is this good design? Many reasons.

1. It fits the target market to a T. Football fans can completely relate to this product.
2. It fills a need. You gotta eat, right? And if you're going to be eating all these completely unhealthy snacks, anyway, why not add in some fun interaction? I can totally see a couple of my friends acting out some play with their vienna sausage teams- which brings me to #3
3. Emotional draw. Why eat from a bag when you can eat from a miniature football field?

If you want to see their process book, here's the link:

http://www.holytaco.com/ultimate-super-bowl-snack-stadium